Elf Cosmetics, Swansea

E.L.F. Cosmetics is a renowned beauty brand that focuses on affordable, high-quality makeup and skincare products. The company prides itself on creating accessible, clean beauty products that are always vegan and filled with cruelty-free goodness. Their commitment to ethical beauty is reflected in their achievement of the “Leaping Bunny” certification, which asserts that none of their products are tested on animals.

The company’s portfolio includes a broad spectrum of makeup and skincare items, with best sellers ranging from lipsticks to color-correcting concealers and skincare products. E.L.F.’s “Beauty Squad” is a dedicated platform that offers exclusive access to new products and special offers for beauty enthusiasts.

A key commitment of E.L.F. is their environmental sustainability initiative known as “Project Unicorn”. Project Unicorn is a robust sustainability commitment that aims to reduce packaging waste. Since the project’s inception in 2019, E.L.F. Cosmetics has successfully eliminated over one million pounds of excess packaging waste.

To ensure the brand is easily available for everyone, E.L.F. Cosmetics offers shipping to various countries and has a strong online presence. Users can shop their products through the company’s easy-to-use website or the E.L.F. Cosmetics app. And to stay updated on the latest trends in beauty and skincare, customers can follow their diverse social media platforms, including Instagram, TikTok, Pinterest, and Facebook.

E.L.F. Cosmetics believes in empowering everyone to own their